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China-made cheap imitations of famous brands of cellphones, having a host of features, are the latest entrant in the city markets that have caught the fancy of youth as well as elders having budgeted income.
These imitates are not only cheap but have similar-sounding names like the famous brands and boasts of having extra features including facility of using double SIM, extra loud speakers and stylus use even with low-end mobile phones beginning at around Rs 2,500″Most of us have now started selling these imitation cellphones since all the major brands have their own showrooms. People would come to us only if they get something fancy, imported and at cheap rates," said a mobile phone dealer at Landa Bazar who didn't want to reveal his identity. Anil, another mobile phone dealer, claimed that he sells 10 to 12 Chinese mobile phones a day and yet there was an unending demand from customers who wanted fully-loaded phones for less than Rs 5,000.
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Some of the Chinese mobile phones bearing markings like T888, AWANG A828, A950, S500, N-72, N73, etc., easily confuses the buyer with major brands. They have features including 2 mega pixel camera, dual SIM card facility, memory card, touch screen, MP3 player, blue tooth, six speakers, etc.
The dealers also assures six months' guarantee with added feature of availability of spare parts. "Most of our customers are students who likes to flash their new mobile phones in their friends circles and they don't mind keeping two such phones or exchanging the old one after six months," said Gagan, another dealer.
Hardeep Singh, a wholesaler of Chinese mobiles, said, "Prices of these mobile phones range from Rs 3,200 to Rs 5,500 whereas the branded phones having similar features costs anything between Rs 8,500 to Rs 12,000. "Businesswise, Chinese mobiles are the best for us. They not only fetch good turnover, but also ensure better profit margins," he said.
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